Cancer awareness ribbon is heavy on the awareness The power of pink is undeniable.And unavoidable. Pink, the official colour of the breast cancer awareness movement, is everywhere:On andy boy lettuce packages, everlast boxing gloves, qvc's glittery ballet flats from nine west, bank of america credit cards and beauty products galore.The combined efforts raise millions of dollars each october for research, awareness and patient care. But how did one little pink ribbon become so ubiquitous and so instantly recognizable?With all the worthy causes out there, how did breast cancer end up as the favourite child of the fashion and beauty industry?And why does it resonate so deeply with consumers? It was evelyn lauder and self magazine's alexandra penney who launched the pink ribbon campaign in 1992, offering the ribbons as subtle reminders to women who stopped at cosmetics ralph lauren outlet counters in department st ... Read more »